E-commerce2026Vessel Coffee
Vessel Coffee Roasters
Subscription coffee with a checkout that finally stopped losing people at the last step.
+94%
Checkout completion
2.8%
Green coffee waste
71%
Repeat rate
01The problem
Great beans, poor funnel. Two thirds of subscription sign-ups died on a five-step checkout, and the roast schedule lived in the owner's head.
02What we did
A one-page checkout where the subscription cadence is chosen before payment, not after. Behind it, a roast calendar that tells the kitchen what to roast each morning from live subscription counts.
03What changed
Checkout completion nearly doubled. Waste fell under 3% of green stock, and the owner stopped working Sundays.