Atlas Dental Group

Each clinic had built its own site over ten years. Patients booked at whichever ranked highest, chairs sat empty after late cancellations, and nobody owned the phone.

One site, six location pages sharing a single booking engine. A cancelled slot goes straight to a waitlist that texts the next patient in range — no staff action required.

Chair utilisation up nine points. Online bookings overtook phone bookings in week seven and never went back.